Rowan Magazine Number 50 (ZM50)  Ref: 70144
Rowan Knitting and Crochet Magazine No. 50 (ZM50) features handknitting and crochet designs from Marie Wallin, Martin Storey, Kaffe Fassett, Erika Knight, Sarah Dallas, Brandon Mably, Grace Melville,
Lisa Richardson, Amanda Crawford, Sarah Hatton and Jennie Atkinson.

Yarn Trend
• Authentic ‘real yarns’ are expressed in chunky candlewicks in soft wool and alpaca blends which show off their natural colours beautifully but also in multicoloured rustic and tweed yarns which are seen blended with mohair and silk.
• When combined with the rich saturated colours of classic wool twists and silk/mohair blends, the unique character of these tweedy yarns is accentuated by beautiful Swedish floral and Scandinavian alpine inspirations.
• Classic wool and wool blended yarns feature prominently this season with emphasis on soft handle. These yarns are worked into elegant intricate textures and plain knit styles with a modern 1950’s and 1960’s retro look.

Design Trend
• Winter 2011 will be knit dominated. The total knitted outfit will make a comeback and everything from socks to hair bands will become a focus for knit design.
• We will see the extremes of feminine dressing with heavily layered and slightly vagabond looks contrasting with the elegance of the return to womanly curves and the feminine ‘nipped in’ waistline.

Featured Yarns:
Felted Tweed • Felted Tweed Aran • Felted Tweed Chunky • Kid Classic • Cashsoft 4Ply • Cashsoft Dk
• Kidsilk Haze • Pure Wool Dk • Pure Wool 4Ply • Wool Cotton • Cocoon • Silk Twist • Baby Alpaca Dk
• Big Wool • Lima

Story 1 - WILDWOOD is inspired by an ornate tapestry of reclaimed and time worn florals and heritage country wear. In an autumnal palette of tobacco brown, loden green and gunmetal grey, highlighted by rich chamois, burnt orange, clotted cream and oxblood. Wildwood’ is a collection formed out eclectic mixes of historic baroque, oriental and Swedish florals with heirloom arans mixed, cables and moss stitch combine with handcrafted crochet and sampler embroidery. Shapes are folded, tucked and clinched for fit and function. Cape coats, primitive blanket coat wraps, boyfriend oversized slouchy jumpers and cardigans with contrast patterns and textures as well as fitted layer sweaters are the key shapes.

Story 2 - FINESSE is one of the most directional looks for next winter’s dressing. The collection is inspired by retro influences drawn from the late 1950’s and early 1960’s. ‘Finesse’ is a mood that heralds a return to feminine curves with emphasis on a rounded hip line and narrow waist. Post impressionist art influences the colour palette with delicate shades of pistachio and saffron mixed with rose pinks being the key shades with clay, mushroom and winter white providing the important neutrals. Classically understated, the knits are sleek and lean, softly following the body contours. Details are discreet or hidden with neat single collars, tiny metallic buttons and ribbon add the perfect feminine touches. Stitches are simple with lots of plain neat-fit knits with tiny vintage stitches, fairisle and fine lace.

Story 3 - WINTER ESSENTIALS identifies the key shapes and translate them into simplified, easy to wear styles that will compliment the season’s essential looks. The key trends are belted cardigans, boyfriend sweaters, chunky jackets, cropped sweaters and cardigans, knitted capes and drapey knits. These trends are worked into a simple neutral colour palette ‘Winter Essentials’ also combines the key fabric trends of bobbles, heritage cables and Nordic stitch patterning in an uncomplicated but modern way.

Other features include:

The Campaign for Wool – This feature outlines the reasons behind the ‘Campaign for Wool’ and its launch during ‘Wool Week’ in October 2010. The feature also showcases the exceptional work of the student from the Royal College of Art, who entered a special competition set by Rowan and Liberty of London.

Lace Heritage – The history and heritage of lace knitting is researched by Dr Kate Davies. In this feature Rowan travels to the home of lace knitting – the Shetland Islands and interviews young and old knitters alike. This feature is the first of our interactive articles as the actual interviews can be viewed on the Rowan website.

Rowan Designers – As this is the Rowan 50th magazine, we have interviewed our renowned designers who have helped contribute to the success of Rowan over the years. The video interviews can be seen on the Rowan website.

Travel Journal - Giving information on the photo shoot locations.

What’s New - Taking a look at the new Rowan books, exciting exhibitions and other new inspiring items.

Editor’s Letter – Kate Buller comments on the forthcoming season.